One of the expertises of Marcus Hiles in real estate development is analyzing the effect of various building features and materials on energy consumption. His utilization of window placement techniques that maximize the efficiency of a housing development’s orientation and materials is essential to keep Texas homes warm during the winter and cool during the summer. Huge percentage of heated air and cooled air is maintained indoors if the home has shading devices, anti-air leakage frames, and windows with the proper solar coefficient. This does not only boost cost saving but lessens carbon emissions as well. For Hiles, radiant roof panels are important heat reduction components among homes because they bounce back the majority of heat coming from the sun, preventing it from reaching the air ducts through the roof and ultimately decrease five to ten percent of cooling cost. He also includes air conditioning systems that have greater seasonal energy efficiency ratio (SEER) in the houses to create more value. As a result, lesser carbon is emitted and residents in Western Rim Property Services communities save $420,000 worth of energy.